Culture and Nature

Are you willing to avoid the “tourist bubbles” and to discover the charm of the tiny cobblestone streets in the Old Town, to walk through the parks and pedestrian zones, to feel the smells, to hear the bells, to fill your bottle with fresh water at one of the 1200′ fountains that Zurich has to offer, to enjoy the nearby nature oases and to relax on a ferry cruise? Then you’re on the right page. This is the tour that offers you a good introduction to Zurich and great photo opportunities.

Read more about Zurich Small-Group Guided Walking Tour Including Lake Cruise – https://www.viator.com/tours/Zurich/Introductory-Walking-Tour-of-Zurich-Including-a-90-Min-Lake-Cruise/d577-73622P10?mcid=56757

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.